How to Convince Higher-Ups to Invest in DEI Work

Author: Jay Alba

Jay Alba is passionate about enriching her readers’ lives in some way and has dabbled in a wide variety of topics — politics, sustainable energy, reproductive health, personal finance, and much more. Before coming onboard as LTHJ Global’s Project Manager, she was the Head Writer of a current-events newsletter called Below the Fold, a fast-growing publication that amassed over 3,000 subscribers in its first six months. When she’s not working, she prefers to unwind by listening to the NPR Politics podcast and solving the New York Times sudoku puzzle. JAY@LTHJGLOBAL.COM

If you are a BIPOC individual, reading this post because your employer requested some educational resources to “open their eyes” to their internalized racial biases, pause for a moment. We have one important thing to say before continuing:

It is not your responsibility as a BIPOC individual to take on the emotional labor of educating your co-workers about racial discrimination and inequality.

Is it in your job description? Was it one of the responsibilities under the job listing that you applied to?

For this reason, we want to take this moment to name the obligation that you, as a BIPOC individual, may feel when white-identifying peers look to you as an educator — a responsibility that you did not ask for. It is so detrimental to black and brown individuals to have to retell the trauma of their lived experiences … for the education (aka the benefit) of their white-identifying co-workers.

We want to say: you don’t have to take on this responsibility. In fact, the advice outlined below is designed to minimize your burden, the individual with a life’s worth of racism-awareness education, while also building a case to convince your organization’s leaders to consider anti-racism training.

If you are a white-identifying individual reading this blog post because you believe strongly in the importance of anti-racism training, you’ve taken the first step forward on a lifelong journey. We look forward to following that journey as well.

If you are feeling a bit uncertain, wondering if it is your place to advocate for DEI, as an ally, rather than someone from the BIPOC-community, we have a message for you as well:

There is a difference between being an anti-racism advocate and being an anti-racism educator. As an advocate, you don’t have to be an expert on racism or DEI in the workplace — your role is to do the initial research to find those educators and encourage your organization to hire them. We say this to relieve some pressure. We are not asking for advocates to be experts.

#1 Get Specific — Anti-’Bias’ Training is Not Enough

Shoutout to Michelle Kim, (fellow Diversity, Equity, and Inclusion trainer) for this piece of advice. Specificity will deliver more effective results, she says. Don’t go wide and attempt to self-educate about how to be more inclusive towards multiple underrepresented groups. Go deep, and tackle one specific issue.

“You want the team to understand how to show up for their Black colleagues? Don’t ask for an Unconscious Bias workshop, get an Anti-Black Racism workshop.” — Michelle Kim, Awaken

The history of slavery and black oppression in the U.S. spans 450+ years. It will take more than a few hours to understand and unlearn the beliefs embedded in a white supremacist culture. To combine this facet of DEI work with a blend of other “isms” (like sexism or discrimination against the LGBTQIA+ community) detracts from the hyper-focused attention that these issues deserve individually. That said, as you start to learn a practice for combating one facet, it becomes easier to apply that same knowledge to other isms.

#2 Make a Strong Case that Encourages your Company to Invest in Anti-Racism Training

What we’ve discovered is that sometimes companies are reluctant to invest money in anti-racism training…at least, until they see their peers doing the same. When trying to convince higher-ups to invest in anti-racism training, it helps if you can point to examples of other companies who have committed to anti-racism work. We’ve listed a few case studies that measured the impact of DEI initiatives in different industries to help get your research started:

Knowing that other organizations are engaging in this work helps encourage others to follow. It also gives you and the leaders you are trying to convince a case study that they can observe and learn from.

#3 Find a Good Advocate (or Advocates) Within the Leadership Team

Your advocates could be a group of colleagues at your organization. Or it could be a member of the leadership team, who is listening to the needs and experiences of underrepresented groups?

We especially recommend looking for an advocate in a senior leadership position if you feel that you are the sole representative of the BIPOC-community. It’s difficult and emotionally draining to advocate for DEI, especially when you are alone in those efforts. Furthermore, for any DEI initiative to have a lasting impact, the leadership team must be committed.

This last task will be a bit of a waiting game. As the year progresses, take note of the behaviors in your co-workers and company leaders. Who is speaking up more often against racist micro-aggressions in the office? Who is starting to confront their privilege in a significant way? These are the characteristics you are looking for in an advocate.

The advantage of this approach is twofold. One, and this relates to BIPOC readers, you and your emotional well-being from the labor of taking responsibility for the awareness-education your white-identifying-co-workers should be taking on. Two, you will have a better chance of successfully implementing this training if the push comes from the leadership team.

We hope that this advice was helpful to you. DEI work takes time, it takes commitment. It is worthwhile work, for building a better society at large and (closer to home) a better workplace. When your organization’s leaders are ready to invest the time, emotional/mental effort, and (this is the big one) money, reach out to us at LTHJ Global so we can help.



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LTHJ Global is a DEIA and inclusive design firm helping organizations become leaders of the future. To learn more, visit